Back End Affiliate Marketing

Within affiliate marketing, everyone involved in the program will benefit.  Each time the affiliate refers a visitor to the product or web site of the merchant, they will earn a commission.  On the other side, the merchant will produce sales without spending a lot of money for advertising and promotion.

With the goal being to earn more income, both the affiliate and the merchant should be considering the practice of back end selling in their business.  Back end selling is a exceptional option and a well known part of affiliate marketing.  It can greatly increase the income that is produced from your affiliate marketing efforts.

Back end selling is the promotion and selling that is conducted after the initial sale.  When a visitor becomes a paying customer for a product or service, another product or service can then be advertised and sold to the exact same customer.  This second product or service is called the back end product.

Now, the customer will already be acquainted with the merchant or affiliate, meaning there is already a level of trust between them.  Therefore, selling the back end product may actually be easier than the initial sale.

For many years, back end selling has helped boost sales for both online businesses and land bound companies.  If the customer is happy with the initial product that was purchased, they will logically assume that the online company is offering quality products and will come back again.

The normal technique with back end selling is to make the customer aware of other products and services, as they can cater to other needs that the customer may have.  When the customer becomes aware of the second or back end products, he will look into it and possibly make a purchase. 

The technique of back end selling has been both known and proven to be very powerful in augmenting the income of many companies.  Therefore, back end selling has made hundreds of online companies flourish and expand.  If you use it correctly, it can work very well with affiliate marketing.

Affiliate marketing will attract many new customers and lead to the initial sale, while back end selling will build loyalty among the buyers.  To put it in other terms, back end selling is a major ingredient in creating a winning formula in affiliate marketing.

Another consideration along the lines of back end selling is the “up sell”.  In the business of online marketing, a squeeze page is sometimes used for promoting and/or advertising a product or service.  Some marketers think the squeeze page is a single page but the most productive I have seen use multiple pages. The up sell page is usually second and follows the splash page. This is an additional way to introduce back end selling while you have the buyers attention and in a purchasing mood.  If you are not using this type of promotion in your affiliate marketing, you may be losing out on additional income.  When it comes to building a squeeze page for my affiliate marketing, I use Instant Squeeze Page Generator.  This is an excellent program to build your own set of squeeze pages the way you want, making them unique to all others on the internet, and also allow you to build a page for up sells or to include bonuses for purchases.  In addition, the program has a tremendous affiliate toolbox plus other assets to help you build your marketing business.  

Each and every affiliate should look into the financial promise of back end selling when it is coupled with affiliate marketing.  The two of these can make the affiliate earn an amazing amount of income.

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One Response to Back End Affiliate Marketing

  1. Stanton says:

    greetings, very good blog, and a fairly good understand! just one for my bookmarking.