Working with Merchants

Contacting the merchant of your interested program is an ideal way to help increase your sales.  This can also save you a lot of time and heartache.  Once you get in touch with the merchant, be sure to let them know what you are doing to promote their product or service and ask for their advice when it comes to marketing. 

The merchant will know the product the best, and they may have some insight as to what might aid you in your advertising and/or promotions.  They may also have a good idea of the strategies that are being used by other affiliates to make sales.  By contacting the merchant, you will also show them that you are dedicated to succeeding with affiliate marketing.

Contacting the merchant shows your enthusiasm for marketing their product or service.   Any merchant who knows affiliate marketing also knows that over 90% of sales are generated by less than 5% of the affiliates.  Good merchants

will recognize your efforts and provide you with information and resources to help increase your sales.  Besides, your sales mean income for them too.  They may even boost your commission rates or make additional concessions for multiple sales!  This initiative on your part could also set you up to be one of the first affiliates to market their next product or service.  Needless to s ay, s

ales are at their best when a product or service first hits the market.

Dealing with merchants

If you email a merchant and they do not respond, try again.  If they still do not respond, you should probably think again about starting a partnership.  The lack of communication could indicate other problems as well, such as payment.  Keep in mind that some merchants make big promises and set a high payout rate knowing that very few affiliates will actually meet it.  This is not a good way to do business and you should avoid working with these types of merchants.


When you communicate with merchants, you should ensure that you use a professional tone.  If you have suggestions of how a merchant can improve their offers, you should let them know.  Many merchants appreciate opinions and know that any productive feedback they receive could improve their programs.  Smart merchants understand that good affiliates are hard to find.  Once they find one, they will treat them with respect, assist with resources, and be prompt with payments.  Astute affiliates are the same way and understand that merchants want quality promotion and sales performance. 

To get the most out of your partnership, you should always be professional and understanding with your merchant.  Good merchants are always busy, which may make them seem like they are not that good.  They will answer your questions and emails, although it may take them a little bit of time. 

The longer you work with a merchant, the more you will understand how they do things.   If you are just starting out in affiliate marketing, a merchant can help you understand how things work.  If you listen to them and show initiative, you will be well on your way to making it to the top.

More to follow.

While you are waiting, sign up as a free member of my Affiliate Marketing Team.

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