The latest online trend is using your blog to market your product or service. Blogs, which are also known as web logs, are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.
If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Whereas if you have a web site, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then understand or know some HTML coding or hire a web site designer.
Search engines love blogs, and seem to be pretty fast to index them. There is this cool tool that you can use every time you update your blog known as pinging. Pinging your blog after every entry you make will let everyone know that your blog has a new entry and updated.
Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. It could be daily or weekly but whichever you choose, try to
If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.
If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market or niche in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each one. Remember that if the markets are not related, do not mix them on your blog.
There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else’s to make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people’s products and then marketing them in your blog is a great idea. This is a version of affiliate marketing.
If you are considering having both a blog and a web site, that will work if you have enough information to cover in both. Linking them together is a great idea. You can always use the web site to hold your main information and products, and the blog to promote them and discuss any issues regularly.
Wondering about hosting? If you have a web site, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.
Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. RSS is Rich Site Summary or some call it Really Simple Syndication. When you use RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.
Blog marketing is easy and anyone that wants to can do it. It can be pretty effective if it is done right. However, you cannot just set up a blog and expect people to find it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, the more it will pay off. Exchanging links with others that have similar blogs to yours will help, so will article marketing using your blog.
More to follow.
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